marketing secrets
Today, “marketing” can seem ubiquitous and valueless, especially in the wrong hands. My experience has given me access to great business people, smart technicians, and high-ranking decision-makers at businesses across industries and sizes. From startup to Fortune 100, smart people are making the same marketing moves time and time again.
Let me share my secrets to injecting creativity where strategy, operations, and the bottom line tend to steer the conversation.
Content Calisthenics
As a business owner, professional, or someone with a “day job”, making time, focusing energy, and squeezing the creative juices to create compelling content can seem like a chore best left for tomorrow. Even as a marketer, I get buried in the day-to-day and forget the importance of consistent, good content. We are humans. So, the best way to reap the juicy rewards of sharing your expertise and engaging your audience is by working with your ideas, time, and energy; not against them. I call this Content Calisthenics – a way for you and your
The Lost Art of Brainstorming
I feel like brainstorming gets a bad rap. Either it’s categorized as a wasted hour of sitting together and defining what you WON’T be doing or an ethereal and gray half-day exercise that yields little to nothing but a free lunch and some time away from your desk. In an emerging professional culture of crowdsourced, money-first decision-making and top-down directives to make the business more purpose-driven, there is a growing need for true brainstorming to help determine the path for growth and definition in your marketplace. But before I get there, let me be clear